Most of Apple Music’s revenue will go to music labels, but only after its free trial
- jun
- 15
Apple will pay the majority of its subscription revenue from Apple Music to music rights holders.
Apple has confirmed that it will join most other streaming music services in paying a large majority of their subscription revenue to music rights holders. The company will pay out 71.3% of Apple Music revenue in the U.S., while that rate will fluctuate in other parts of the world, according to Re/code:
Here are the real numbers, according to Robert Kondrk, the Apple executive who negotiates music deals along with media boss Eddy Cue: In the U.S., Apple will pay music owners 71.5 percent of Apple Music's subscription revenue. Outside the U.S., the number will fluctuate, but will average around 73 percent, he told Re/code in an interview.
Apple will also not start paying out to music labels until Apple Music customers start paying. During the initial three-month trial, Apple won't pay for any of the music streamed. To counter this, Apple will pay slightly more than most other streaming service, in part to facilitate the trial.
Apple Music will launch in over 100 countries on June 30 for Mac, iPhone, iPad, and Windows. It will cost $9.99 a month for an individual subscription after the three-month trial, while families of up to six can access the service for $14.99 per month.
Source: Re/code
