How Apple is setting an example in the darkest of times
- mar
- 28
- Posted by Michael
- Posted in Okategoriserade
Amidst the chaos, Apple seems to have struck a fine balance in its response.
As the world responds to a global pandemic not seen in any of our lifetimes, the actions of those in the spotlight are often telling. The world over, politicians, scientists, and organizations have responded very differently to COVID-19, some labeled too cautious, others too brash. Some being overly-sensible, others flippant. Diversity in how society has responded to this plight has really divided humanity at a time when we really need more unity than ever. Yet where others have arguably faltered, Apple seems to have achieved a superb balance in the way it has handled the times in which we live. So what has Apple done in the face of a seemingly global catastrophe, and how can we learn from it?
Innovation
Apple's most recent and direct response to the COVID-19 pandemic was its announcement of a new COVID-19 app and a website, based on CDC guidance. From the press release:
Apple today released a new screening tool and set of resources to help people stay informed and take the proper steps to protect their health during the spread of COVID-19, based on the latest CDC guidance. The new COVID-19 website, and COVID-19 app available on the App Store, were created in partnership with the CDC, the White House Coronavirus Task Force and FEMA to make it easy for people across the country to get trusted information and guidance at a time when the US is feeling the heavy burden of COVID-19.
Apple's new COVID-19 website and app are accessible to anyone in the US, meaning that people can get access to quick, easy and accurate information about the virus. They can ask questions about symptoms, and find out more about travel and movement restrictions, as well as best practices. The best bit, Apple doesn't collect any personal information from you:
Apple is not collecting your answers from the screening tool. To help improve the site, Apple collects some information about how you use it. The information collected will not personally identify you.
Apple is not alone when it comes to innovation, and companies across the world are stepping forward to do their bit in any way they can. One of the coolest stories that emerged this week was the news that UK-based Formula 1 teams were uniting to assist in the manufacturing of ventilators, an initiative it calls 'Project pitlane'. Also in the UK, global vacuum manufacturer Dyson is also stepping in to help build 10,000 ventilators based an a new prototype it calls CoVent.
Apple has also pushed out new content to assist students and teachers who have been forced to work and learn remotely and is offering free consultations online to US teachers.
Like all the companies getting involved, Apple's progress in creating a fantastic tool for information and guidance for people who are worried about the coronavirus epidemic should serve as an inspiration to other organizations that we can all do our bit to help, and that in all industries, not just medicine, there is a part to play.
Kindness
Apple has also demonstrated kindness and generosity in its response to the pandemic. Earlier in March, it announced that it had already committed $15 million worldwide and that it was matching employee donations to similar causes:
Apple's committed donations to the global COVID-19 response — both to help treat those who are sick and to help lessen the economic and community impacts of the pandemic — today reached $15 million worldwide. We're also announcing that we are matching our employee donations two-to-one to support COVID-19 response efforts locally, nationally and internationally.
Not only that, but it has also donated 10 million masks to medical facilities in both the US and Europe, and CEO Tim Cook revealed that its ops teams was working to help "find and purchase masks from our supply chain in coordination with governments around the world."
Proud to share we’ve been able to source 10M masks for the US and millions more for the hardest hit regions in Europe. Our ops teams are helping to find and purchase masks from our supply chain in coordination with governments around the world. pic.twitter.com/uTsA6eA5ks
— Tim Cook (@tim_cook) March 25, 2020
Apple had previously announced a substantial donation of medical supplies to Italy's Civil Protection Agency the week before.
Apple was also one of the first retailers that sought to assist in preventing the spread of the disease by closing all of its retail stores globally, even where governments and authorities hadn't mandated such measures yet. Of course, Apple sits in one of the most secure financial positions of any company in the world, so it can afford more than most to lose out on store revenue. Yet, Apple showed absolutely no hesitation in taking all of its staff out of harm's way and choosing not to endanger customers. It could quite easily have waited until it was forced to close stores in its respective markets. Instead, it took the initiative into its own hands, choosing safety over profit.
Persistence
Despite all of Apple's steps and its response to the virus, it has also succeeded in one further key area, persistence. Whilst much of the world is changing around us quickly, and much of daily life has been altered (perhaps forever), Apple has also found a way to keep business going in some capacity.
First, Apple announced that it would still be going ahead with WWDC 2020 in June with a brand new all-online format stating:
Cupertino, California — Apple today announced it will host its annual Worldwide Developers Conference in June. Now in its 31st year, WWDC 2020 will take on an entirely new online format packed with content for consumers, press and developers alike. The online event will be an opportunity for millions of creative and innovative developers to get early access to the future of iOS, iPadOS, macOS, watchOS and tvOS, and engage with Apple engineers as they work to build app experiences that enrich the lives of Apple customers around the globe.
Last week, Apple also announced some fantastic brand new products, including the new MacBook Air, a new iPad Pro and updated Mac Minis.
One of the most striking aspects of Apple's decision to launch new products at this time is that you couldn't really make up worse market conditions if you tried. As noted, all of Apple's retail stores are closed, and economic uncertainty means that for many, new tech is probably not high on anyone's priorities right now. Yet Apple chose to press forward with its new products, giving us all not just a welcome break from the doom and gloom, but also some reassurance that despite current adversity, life must go on in some form or another.
No company is perfect, and no doubt most companies are reacting to the current climate in the way that they think is best, for one reason or another. There's also, it seems, a long way to go before things get back to normal. But in all of this, I for one am glad that Apple, like thousands of other companies and millions of people, have chosen to respond in the way that they have.
Senaste inläggen
- Kuo: Apple Watch Ultra 3 får knappt några hårdvaruuppgraderingar
- Google betalade Apple 20 miljarder dollar för att vara standardsökmotor
- LG:s tv-apparater får stöd för Dolby Atmos med Apple Music
- Upcoming iOS 18 iPhone software update tipped to finally bring tasks to the Calendar app via new Reminders integration
- Fallout Shelter has been raking in $80,000 daily since the TV show’s debut as downloads skyrocketed 346%
Senaste kommentarer
Arkiv
- maj 2024
- april 2024
- mars 2024
- februari 2024
- januari 2024
- december 2023
- november 2023
- oktober 2023
- september 2023
- augusti 2023
- juli 2023
- juni 2023
- maj 2023
- april 2023
- mars 2023
- februari 2023
- januari 2023
- december 2022
- november 2022
- oktober 2022
- september 2022
- augusti 2022
- juli 2022
- juni 2022
- maj 2022
- april 2022
- mars 2022
- februari 2022
- april 2021
- mars 2021
- januari 2021
- december 2020
- november 2020
- oktober 2020
- september 2020
- augusti 2020
- juli 2020
- juni 2020
- maj 2020
- april 2020
- mars 2020
- februari 2020
- januari 2020
- december 2019
- november 2019
- oktober 2019
- september 2019
- augusti 2019
- juli 2019
- juni 2019
- maj 2019
- april 2019
- mars 2019
- februari 2019
- januari 2019
- december 2018
- november 2018
- oktober 2018
- september 2018
- augusti 2018
- juli 2018
- juni 2018
- maj 2018
- april 2018
- mars 2018
- februari 2018
- januari 2018
- december 2017
- november 2017
- oktober 2017
- september 2017
- augusti 2017
- juli 2017
- juni 2017
- maj 2017
- april 2017
- mars 2017
- februari 2017
- januari 2017
- december 2016
- november 2016
- oktober 2016
- september 2016
- augusti 2016
- juli 2016
- juni 2016
- maj 2016
- april 2016
- mars 2016
- februari 2016
- januari 2016
- december 2015
- november 2015
- oktober 2015
- september 2015
- augusti 2015
- juli 2015
- juni 2015
- maj 2015
- april 2015
- mars 2015
- februari 2015
- januari 2015
- december 2014
- november 2014
- oktober 2014
- september 2014
- augusti 2014
- juli 2014
- juni 2014
- maj 2014
- april 2014
- mars 2014
- februari 2014
- januari 2014
Kategorier
- –> Publicera på PFA löp
- (PRODUCT) RED
- 2015
- 25PP
- 2nd gen
- 32gb
- 3D Touch
- 3D-kamera
- 4k
- 64gb
- 9to5mac
- A10
- A9X
- Aaron Sorkin
- Accessories
- adapter
- AirPlay
- AirPods
- Aktiv
- Aktivitetsarmband
- Aktuellt
- Alfred
- AMOLED
- Android Wear
- Angela Ahrendts
- Ångerätt
- announcements
- Ansiktsigenkänning
- app
- App Store
- Appar
- Apple
- Apple Beta Software Program
- Apple Book
- Apple CarPlay
- Apple Event
- Apple iMac
- Apple Mac Mini
- Apple Macbook
- Apple MacBook Air
- Apple MacBook Pro
- Apple Macos
- Apple Maps
- Apple Music
- Apple Music Festival
- Apple Music Radio
- Apple Offer
- Apple Online Store
- Apple Park
- Apple Pay
- Apple Pencil
- Apple Podcast
- Apple Store
- Apple Store 3.3
- Apple TV
- apple tv 4
- Apple TV 4K
- Apple Watch
- Apple Watch 2
- Apple Watch 8
- Apple Watch 9
- Apple Watch Apps
- Apple Watch SE
- Apple Watch Series 2
- Apple Watch Sport
- Apple Watch Ultra
- AppleCare
- AppleTV
- Application
- Applications
- Apps
- AppStore
- Apptillägg
- Apptips
- AppTV
- April
- Arbetsminne
- armband
- Art Apps
- Återköp
- återvinning
- Åtgärdsalternativ
- atvflash
- Audio Apps
- Augmented REality
- Back-to-school
- Bakgrundsbilder
- BankId
- Barn
- Batteri
- batteriskal
- batteritid
- Beats
- Beats 1
- Beats Solo 2 Wireless
- Beats Solo2
- Bebis
- Beginner Tips
- Belkin
- Bendgate
- beta
- Beta 3
- betaversion
- betaversioner
- bilddagboken.se
- bilder
- bilhållare
- billboard
- Bioteknik
- Blendtec
- Bloomberg
- Bloons TD 5
- Bluelounge
- Bluetooth
- Böj
- Booking.com
- Borderlinx
- bose
- bugg
- Buggar
- Buggfixar
- Butik
- C More
- Calc 2M
- Camera
- Campus 2
- Canal Digital
- Carpool Karaoke
- Caseual
- Catalyst
- CES 2015
- Chassit
- Chip
- Chrome Remote Desktop
- Chromecast
- citrix
- clic 360
- CNBC
- Connect
- Cydia
- Dagens app
- Dagens tips
- Damm
- Danny Boyle
- Data
- datamängd
- Datorer
- Datortillbehör
- Datum
- Defense
- Dekaler
- Designed by Apple in California
- Developer
- Development
- Digital Inn
- Digital Touch
- Digitalbox
- DigiTimes
- Direkt
- Discover
- display
- DisplayMate
- Dive
- Docka
- Dräger 3000
- Dropbox
- Droples
- DxOMark
- E-post
- earpod
- EarPods
- Earth Day
- Eddie Cue
- eddy cue
- Educational Apps
- Ekonomi
- Ekonomi/Bransch
- El Capitan
- Elements
- ElevationLab
- Elgato Eve
- Elgato Eve Energy
- EM 2016
- Emoji
- emojis
- emoticons
- Enligt
- EU
- event
- Eventrykten
- EverythingApplePro
- Faceshift
- facetime
- Fäste
- Featured
- Features
- Feng
- Film / Tv-serier
- Filmer
- Filstorlek
- Finance Apps
- Finder For AirPods
- Finland
- FireCore
- Fitbit
- Fitness Accessories
- Fjärrstyr
- Flurry
- Födelsedag
- fodral
- Förboka
- Force Touch
- förhandsboka
- Första intryck
- Forumtipset
- foto
- FoU (Forskning och Utveckling)
- Fource Touch
- Foxconn
- FPS Games
- Framtid
- Fre Power
- Frontpage
- Fullt
- Fuse Chicken
- Fyra
- Gadgets
- Gagatsvart
- Gamereactor
- Games
- Gaming
- Gaming Chairs
- Gästkrönika
- General
- Gigaset
- Gitarr
- Glas
- GM
- Google Maps
- Google Now
- gratis
- grattis
- Guide
- Guider
- Guider & listor
- Guld
- hack
- Halebop
- hållare
- Hälsa
- Hårdvara
- HBO
- HBO Nordic
- Health
- Health and Fitness
- Health and Fitness Apps
- Hej Siri
- Helvetica Neue
- Hemelektronik
- Hemknapp
- Hemlarm
- Hermes
- Hitta min iphone
- Hjärta
- högtalare
- HomeKit
- HomePod
- hörlurar
- htc
- Hue
- Humor
- i
- I Am A Witness
- IBM
- iBolt
- iBomber
- iBook
- icar
- iCloud
- iCloud Drive
- iCloud Voicemail
- iCloud.com
- iDevices
- IDG Play
- idownloadblog
- iFixit
- ikea
- iKörkort
- iLife
- Illusion Labs
- iMac
- IMAP
- iMessage
- iMessages
- iMore Show
- Incipio
- InFuse
- Inspelning
- Instagram-flöde
- Instrument
- Intel
- Internet/Webbtjänster
- iOS
- iOS 10
- iOS 12
- iOS 17
- iOS 18
- iOS 5
- iOS 7
- iOS 8
- iOS 8 beta
- iOS 8.1.3
- iOS 8.2
- iOS 8.3
- iOS 8.4
- iOS 8.4.1
- iOS 9
- iOS 9 beta 4
- iOS 9.1
- iOS 9.1 beta 2
- iOS 9.2
- iOS 9.2.1
- iOS 9.3
- IOS Games
- ios uppdatering
- ios9
- iPad
- iPad Accessories
- iPad Air
- iPad Air 2
- iPad Air 3
- iPad Apps
- iPad Mini
- iPad mini 4
- iPad Mini 6
- iPad mini retina
- iPad Pro
- iPados
- iphone
- iPhone 12
- iPhone 14
- iPhone 14 Pro
- iPhone 15
- iPhone 16
- iPhone 17
- iPhone 5
- iPhone 5S
- iPhone 5se
- iPhone 6
- iphone 6 plus
- iPhone 6c
- iPhone 6s
- iPhone 6S plus
- iPhone 7
- iPhone 7 display
- iPhone 7 Plus
- iPhone 7s
- iPhone Accessories
- iPhone Apps
- iPhone SE
- iphone x
- iPhone XS
- iPhone XS Max
- iPhone7
- iPhoneGuiden
- iPhoneguiden.se
- iPhones
- iPod
- iPod Nano
- iPod shuffle
- ipod touch
- iSight
- iTunes
- iWatch
- iWork
- iWork för iCloud beta
- Jailbreak
- James Corden
- Jämförande test
- Jämförelse
- Jet Black
- Jet White
- Jönssonligan
- Jony Ive
- Juice Pack
- Juridik
- Just mobile
- kalender
- kalkylator
- Kamera
- Kameratest
- Karriär/Utbildning
- Kartor
- Kevin Hart
- keynote
- Keynote 2016
- KGI
- KGI Security
- Kina
- Klassiskt läderspänne
- Kod
- Kollage
- koncept
- konceptbilder
- köpguide
- krasch
- Krascha iPhone
- Krönika
- Kvartalsrapport
- Laddhållare
- laddningsdocka
- Laddunderlägg
- läderloop
- lagar
- Lagring
- Lajka
- Länder
- lansering
- laserfokus
- Layout
- leather loop
- LG
- Liam
- Lifeproof
- Lightnigport
- lightning
- Linux
- LinX
- live
- Live GIF
- Live Photos
- Live-event
- Livsstil
- Ljud & Bild
- Logitech
- LOL
- Lösenkod
- Lösenkodlås
- Lovande spel
- LTE
- Luxe Edition
- M3
- M3TV
- Mac
- Mac App Store
- Mac Apps
- Mac Mini
- Mac OS
- Mac OS X
- Mac OS X (generellt)
- Mac OS X Snow Leopard
- Mac Pro
- Macbook
- Macbook Air
- Macbook Pro
- Macforum
- Macintosh
- macOS
- Macs
- MacWorld
- Made for Apple Watch
- magi
- Magic
- MagSafe
- Martin Hajek
- matematik
- Meddelanden
- Media Markt
- Medieproduktion
- Mediocre
- Messaging Apps
- Messenger
- MetaWatch
- Mfi
- Michael Fassbender
- microsoft
- Mikrofon
- Minecraft
- Ming-Chi Kuo
- miniräknare
- minne
- Mixer
- Mixning
- Mjukvara
- mobbning
- Mobile Content
- Mobilt
- Mobilt/Handdator/Laptop
- Mobiltelefon
- Mockup
- Mophie
- mors dag
- moto 360
- Motor
- MTV VMA
- multitasking
- Music
- Music Apps
- Music, Movies and TV
- Musik
- Musikmemon
- MW Expo 2008
- native union
- Nätverk
- Navigation Apps
- nedgradera
- Netatmo Welcome
- Netflix
- Netgear Arlo
- News
- Niantic
- Nike
- Nikkei
- Nintendo
- Nöje
- Norge
- Notis
- Notiscenter
- nya färger
- Nyfödd
- Nyheter
- Officeprogram
- Okategoriserade
- OLED
- omdöme
- Omsättning
- OS X
- OS X El Capitan
- OS X Mavericks
- OS X Yosemite
- Outlook
- Övrig mjukvara
- Övrigt
- PanGu
- papper
- patent
- PC
- pebble
- Pebble Smartwatch
- Pebble Steel
- Pebble Time
- Pebble Time Steel
- Persondatorer
- Petter Hegevall
- PewDiePie
- Philips
- Philips Hue
- Phones
- Photoshop
- Planet of the apps
- Plex
- Pluggar
- Plus
- Plusbox
- Podcast
- Podcast Apps
- Policy
- Porträttläge
- PP
- Pris
- priser
- problem
- Problems
- Productivity Apps
- Program
- Prylar & tillbehör
- Publik
- publik beta
- QuickTime
- räkenskapsår
- räkna
- ram
- RAM-minne
- Rapport/Undersökning/Trend
- Rea
- Reading Apps
- recension
- Red
- reklaamfilm
- reklam
- reklamfilm
- reklamfilmer
- rekord
- Rendering
- reparation
- Reportage
- Reptest
- ResearchKit
- Retro
- Review
- Ring
- Ringa
- Rocket Cars
- Rosa
- Rumors
- Rumours
- RunKeeper
- rykte
- Rykten
- Safir
- Säkerhet
- Säkerhetsbrist
- Samhälle/Politik
- samsung
- Samtal
- San Francisco
- SAP
- security
- Series 2
- Servrar
- Shigeru Miyamoto
- Sia
- Siri
- SJ Min resa
- skal
- Skal iPhone 6
- skal iPhone 6s
- skärm
- SKärmdump
- Skärmglas
- Skribent
- skribenter medarbetare
- Skriva ut
- skruvmejsel
- skydd
- Skyddsfilm
- Skype
- slice intelligence
- Smart
- smart hem
- Smart Home
- Smart Keyboard
- Smart klocka
- Smart Lights
- smartphone
- Smartwatch
- Snabbt
- Snapchat
- Social Apps
- Software
- Solo2
- sommar
- Sonos
- Sony
- soundtouch
- Space Marshals
- spår
- Speakers
- Special Event
- Spel
- Spelkonsol
- Spellistor
- Split Screen
- Split View
- Sport
- Sportband
- Sports Apps
- spotify
- Spring forward
- Statistik
- Steve Jobs
- Stickers
- Stockholm
- Stor iPhone
- Storlek
- Story Mode
- Strategy Games
- streama
- Streaming
- stresstest
- Ström
- Studentrabatt
- stylus
- Super Mario Run
- support
- Surf
- Surfplatta
- svenska
- sverige
- Sverigelansering
- Switch
- Systemstatus
- Systemutveckling
- tåg
- Taig
- Tangentbord
- Taptic Engine
- Tårta
- tät
- Tävling
- Taylor Swift
- Teknik
- tele 2
- Telefoner
- Telekom
- Telia
- Test
- Tid
- TikTok
- Tile
- tillbehör
- Tim Cook
- TIME
- TimeStand
- Tiny Umbrella
- Tips
- Toppnyhet IDG.se
- Touch ID
- TouchID
- tower defence
- trådlös laddning
- Trådlösa hörlurar
- trådlöst
- trailer
- Travel Apps
- Tre
- TrendForce
- TripAdvisor
- Trolleri
- trump
- TSMC
- Tum
- tv
- tvätta
- tvOS
- tvOS 9.2
- tvOS beta 2
- Tweak
- Typsnitt
- Ubytesprogram
- UE MegaBoom
- Unboxing
- Underhållning/Spel
- unidays
- United Daily News
- Unix
- Updates
- Uppdatera
- uppdatering
- Upplösning
- upptäckt
- USA
- Ut på Twitter
- utbyte
- utbytesprogram
- Utilities Apps
- Utlottning
- utrymme
- utvecklare
- varumärke
- Vatten
- Vattentålig
- vattentät
- vävt nylon
- Verktyg
- Viaplay
- Vibrator
- video
- Videoartiklar och webb-tv (M3/TW/CS)
- Villkor
- viloknapp
- Virtual Reality
- Virus
- visa
- Vision Pro
- VLC
- Volvo on call
- W1
- Waitrose
- Watch OS
- WatchOS
- WatchOS 2
- watchOS 2.0.1
- watchOS 2.2
- Webbtv (AppTV)
- wi-fi
- Wifi-samtal
- Windows
- Windows 8
- WWDC
- WWDC2015
- yalu
- Youtube
- Zlatan