Shot on iPhone… for Mother’s Day!

Apple is celebrating Mother's Day, as captured through the eyes of friends and family and the lens of iPhone.

The video compiles photographs of mothers young and old, new and storied, in black and white, posed and candid. It compiles life and care and love and compassion for and from all of us.

It's not a slick commercial production — it's a collection of real photos from real iPhone owners. More importantly, it's something any of us could make at home with our memories and for our mothers.

Cracking open iMovie now...

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