Apple TV is the official launch partner for the new HBO Now streaming service

As part of Apple's "Spring Forward" press event, the company announced that its Apple TV set-top box will be the exclusive launch partner for the new HBO Now streaming service.

HBO Now will launch sometime in April for $14.99 a month, and people who sign up for the service during April will get the first month for free. That will allow users to watch the first episodes of the new season of Game of Thrones.

HBO will offer its entire movie catalog, along with all of its past, present and future TV shows, on the service. No cable or satellite subscription is required, unlike its current HBO Go service. In addition to being a new channel on Apple TV, it will be available for the iPhone and iPad as well

HBO CEO Richard Plepler joined with Apple CEO Tim Cook on stage to announce the new service, saying, "This is a transformative moment for HBO."

Stay tuned as we will continue to cover today's news from Apple's Sprint Forward press event.








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