Owning the iPhone X horns
- sep
- 19
- Posted by Michael
- Posted in Okategoriserade
Not only did Apple decline to "hide the horns" on iPhone X — Apple made the horns to begin with.
The "notch" or, as the ears and forehead as Apple refers to it internally (and casually)— though it will forever be 🤘 (horns) to me — are the most distinctive visual design element of the upcoming iPhone X. So much so that they, and not the now-deleted Home button, are what distinguish the next-generation iPhone in next-generation icons and glyphs.
This is the new shape of the iPhone. As long as the notch is clearly present and of approximately these proportions, it's unique, simple, and recognizable.
It's probably not going to significantly change for a long time, and Apple needs to make sure that the entire world recognizes it as well as we could recognize previous iPhones.
That's why Apple has made no effort to hide the notch in software, and why app developers are being told to embrace it in our designs.
Being distinct — iconic, even — is a huge plus in terms of brand recognition. But whether that recognition is good or bad, admired or derided, is another matter.
John Gruber, writing for Daring Fireball:
My objection (again, after admittedly only spending 10-15 minutes with an iPhone X in hand) remains that Apple could embrace the notch on the lock and home screens, allowing for this new iconic silhouette, without embracing it all the time.
I suspect (or maybe it's just hope) what might happen is something along the lines of the evolution of the new look-and-feel that debuted in iOS 7.
There are a few custom interface elements, like the Now Playing card in Music or Drafts in Mail, where the visual cue for the layering is considered important enough that it pushes the horns back and they get blacked out. Otherwise, the horns win.
It's not so much that Apple has chosen not to hide the horns either. All those mockups and alternatives you've seen on Twitter or on blogs? Apple has considered and tested them and likely countless more before anyone on the outside ever heard the iPhone X project.
Beyond that, Apple built those horns to begin with. Apple could have extended the casing across the entire top of iPhone X. Instead, Apple spent an incredible amount of additional effort to make sure the display was shaped and could be filled in those curves. Not many companies have the hardware capabilities to do that. Apple does. And did:
Using innovative folding and circuit stacking technology, the OLED panel follows the curves of the device into the farthest reaches of the corners. Then it uses a process called subpixel anti-aliasing to tune individual pixels for smooth, distortion-free edges.
That is non-trivial engineering, to say the least. To put it in other words: Apple didn't just own the horns. Apple made the horns.
A lot of people at Apple seem to genuinely love them. A lot of people outside Apple seem not to. After having spent the better part of half an hour or more with several demo iPhones X following Apple's event, they still stand out at me.
(Every bit as much as the "flat tire" on the Moto 360. Though Apple, at least, had enough marketing sense not to name the device the iPhone Hornless...)
The horns may change over time. Famously, under Steve Jobs, Apple released a wide-bodied "fatty" iPod nano and an iPod shuffle without buttons. Both were rolled back the very next year. How Apple handles the horns and the existence of the horns themselves may change over time.
For now, though, Apple is all in.
If you really hate the horns, there's an iPhone 8 for you. It has almost all the new features with nary a horn in sight. Otherwise, come November, you, me, and everyone else outside Apple gets to try iPhone X, horns and all, and decide for ourselves.
Updated October 2, 2017, to point out the work Apple had must have had to do to support iPhone X "horns" in hardware and the ramifications thereof.
Senaste inläggen
- 5 iOS 18 apps that could be set for major upgrades at WWDC 2024 (and the AI features they could include)
- Apple’s iPad Pro M3 might actually be an iPad Pro M4, and now we just have one question — WHY?
- The Apple Watch X could add extra hardware inside thanks to a thinner motherboard
- EU feature to download apps from websites leaves users vulnerable to being tracked… even in Incognito Mode
- Apple’s futuristic next-gen CarPlay isn’t coming to this German luxury carmaker’s vehicles, but at least it isn’t taking the old version away
Senaste kommentarer
Arkiv
- april 2024
- mars 2024
- februari 2024
- januari 2024
- december 2023
- november 2023
- oktober 2023
- september 2023
- augusti 2023
- juli 2023
- juni 2023
- maj 2023
- april 2023
- mars 2023
- februari 2023
- januari 2023
- december 2022
- november 2022
- oktober 2022
- september 2022
- augusti 2022
- juli 2022
- juni 2022
- maj 2022
- april 2022
- mars 2022
- februari 2022
- april 2021
- mars 2021
- januari 2021
- december 2020
- november 2020
- oktober 2020
- september 2020
- augusti 2020
- juli 2020
- juni 2020
- maj 2020
- april 2020
- mars 2020
- februari 2020
- januari 2020
- december 2019
- november 2019
- oktober 2019
- september 2019
- augusti 2019
- juli 2019
- juni 2019
- maj 2019
- april 2019
- mars 2019
- februari 2019
- januari 2019
- december 2018
- november 2018
- oktober 2018
- september 2018
- augusti 2018
- juli 2018
- juni 2018
- maj 2018
- april 2018
- mars 2018
- februari 2018
- januari 2018
- december 2017
- november 2017
- oktober 2017
- september 2017
- augusti 2017
- juli 2017
- juni 2017
- maj 2017
- april 2017
- mars 2017
- februari 2017
- januari 2017
- december 2016
- november 2016
- oktober 2016
- september 2016
- augusti 2016
- juli 2016
- juni 2016
- maj 2016
- april 2016
- mars 2016
- februari 2016
- januari 2016
- december 2015
- november 2015
- oktober 2015
- september 2015
- augusti 2015
- juli 2015
- juni 2015
- maj 2015
- april 2015
- mars 2015
- februari 2015
- januari 2015
- december 2014
- november 2014
- oktober 2014
- september 2014
- augusti 2014
- juli 2014
- juni 2014
- maj 2014
- april 2014
- mars 2014
- februari 2014
- januari 2014
Kategorier
- –> Publicera på PFA löp
- (PRODUCT) RED
- 2015
- 25PP
- 2nd gen
- 32gb
- 3D Touch
- 3D-kamera
- 4k
- 64gb
- 9to5mac
- A10
- A9X
- Aaron Sorkin
- Accessories
- adapter
- AirPlay
- AirPods
- Aktiv
- Aktivitetsarmband
- Aktuellt
- Alfred
- AMOLED
- Android Wear
- Angela Ahrendts
- Ångerätt
- announcements
- Ansiktsigenkänning
- app
- App Store
- Appar
- Apple
- Apple Beta Software Program
- Apple Book
- Apple CarPlay
- Apple Event
- Apple iMac
- Apple Mac Mini
- Apple Macbook
- Apple MacBook Air
- Apple MacBook Pro
- Apple Macos
- Apple Maps
- Apple Music
- Apple Music Festival
- Apple Music Radio
- Apple Offer
- Apple Online Store
- Apple Park
- Apple Pay
- Apple Pencil
- Apple Podcast
- Apple Store
- Apple Store 3.3
- Apple TV
- apple tv 4
- Apple TV 4K
- Apple Watch
- Apple Watch 2
- Apple Watch 8
- Apple Watch 9
- Apple Watch Apps
- Apple Watch SE
- Apple Watch Series 2
- Apple Watch Sport
- Apple Watch Ultra
- AppleCare
- AppleTV
- Application
- Applications
- Apps
- AppStore
- Apptillägg
- Apptips
- AppTV
- April
- Arbetsminne
- armband
- Art Apps
- Återköp
- återvinning
- Åtgärdsalternativ
- atvflash
- Audio Apps
- Augmented REality
- Back-to-school
- Bakgrundsbilder
- BankId
- Barn
- Batteri
- batteriskal
- batteritid
- Beats
- Beats 1
- Beats Solo 2 Wireless
- Beats Solo2
- Bebis
- Beginner Tips
- Belkin
- Bendgate
- beta
- Beta 3
- betaversion
- betaversioner
- bilddagboken.se
- bilder
- bilhållare
- billboard
- Bioteknik
- Blendtec
- Bloomberg
- Bloons TD 5
- Bluelounge
- Bluetooth
- Böj
- Booking.com
- Borderlinx
- bose
- bugg
- Buggar
- Buggfixar
- Butik
- C More
- Calc 2M
- Camera
- Campus 2
- Canal Digital
- Carpool Karaoke
- Caseual
- Catalyst
- CES 2015
- Chassit
- Chip
- Chrome Remote Desktop
- Chromecast
- citrix
- clic 360
- CNBC
- Connect
- Cydia
- Dagens app
- Dagens tips
- Damm
- Danny Boyle
- Data
- datamängd
- Datorer
- Datortillbehör
- Datum
- Defense
- Dekaler
- Designed by Apple in California
- Developer
- Development
- Digital Inn
- Digital Touch
- Digitalbox
- DigiTimes
- Direkt
- Discover
- display
- DisplayMate
- Dive
- Docka
- Dräger 3000
- Dropbox
- Droples
- DxOMark
- E-post
- earpod
- EarPods
- Earth Day
- Eddie Cue
- eddy cue
- Educational Apps
- Ekonomi
- Ekonomi/Bransch
- El Capitan
- Elements
- ElevationLab
- Elgato Eve
- Elgato Eve Energy
- EM 2016
- Emoji
- emojis
- emoticons
- Enligt
- EU
- event
- Eventrykten
- EverythingApplePro
- Faceshift
- facetime
- Fäste
- Featured
- Features
- Feng
- Film / Tv-serier
- Filmer
- Filstorlek
- Finance Apps
- Finder For AirPods
- Finland
- FireCore
- Fitbit
- Fitness Accessories
- Fjärrstyr
- Flurry
- Födelsedag
- fodral
- Förboka
- Force Touch
- förhandsboka
- Första intryck
- Forumtipset
- foto
- FoU (Forskning och Utveckling)
- Fource Touch
- Foxconn
- FPS Games
- Framtid
- Fre Power
- Frontpage
- Fullt
- Fuse Chicken
- Fyra
- Gadgets
- Gagatsvart
- Gamereactor
- Games
- Gaming
- Gaming Chairs
- Gästkrönika
- General
- Gigaset
- Gitarr
- Glas
- GM
- Google Maps
- Google Now
- gratis
- grattis
- Guide
- Guider
- Guider & listor
- Guld
- hack
- Halebop
- hållare
- Hälsa
- Hårdvara
- HBO
- HBO Nordic
- Health
- Health and Fitness
- Health and Fitness Apps
- Hej Siri
- Helvetica Neue
- Hemelektronik
- Hemknapp
- Hemlarm
- Hermes
- Hitta min iphone
- Hjärta
- högtalare
- HomeKit
- HomePod
- hörlurar
- htc
- Hue
- Humor
- i
- I Am A Witness
- IBM
- iBolt
- iBomber
- iBook
- icar
- iCloud
- iCloud Drive
- iCloud Voicemail
- iCloud.com
- iDevices
- IDG Play
- idownloadblog
- iFixit
- ikea
- iKörkort
- iLife
- Illusion Labs
- iMac
- IMAP
- iMessage
- iMessages
- iMore Show
- Incipio
- InFuse
- Inspelning
- Instagram-flöde
- Instrument
- Intel
- Internet/Webbtjänster
- iOS
- iOS 10
- iOS 12
- iOS 17
- iOS 18
- iOS 5
- iOS 7
- iOS 8
- iOS 8 beta
- iOS 8.1.3
- iOS 8.2
- iOS 8.3
- iOS 8.4
- iOS 8.4.1
- iOS 9
- iOS 9 beta 4
- iOS 9.1
- iOS 9.1 beta 2
- iOS 9.2
- iOS 9.2.1
- iOS 9.3
- IOS Games
- ios uppdatering
- ios9
- iPad
- iPad Accessories
- iPad Air
- iPad Air 2
- iPad Air 3
- iPad Apps
- iPad Mini
- iPad mini 4
- iPad Mini 6
- iPad mini retina
- iPad Pro
- iPados
- iphone
- iPhone 12
- iPhone 14
- iPhone 14 Pro
- iPhone 15
- iPhone 16
- iPhone 17
- iPhone 5
- iPhone 5S
- iPhone 5se
- iPhone 6
- iphone 6 plus
- iPhone 6c
- iPhone 6s
- iPhone 6S plus
- iPhone 7
- iPhone 7 display
- iPhone 7 Plus
- iPhone 7s
- iPhone Accessories
- iPhone Apps
- iPhone SE
- iphone x
- iPhone XS
- iPhone XS Max
- iPhone7
- iPhoneGuiden
- iPhoneguiden.se
- iPhones
- iPod
- iPod Nano
- iPod shuffle
- ipod touch
- iSight
- iTunes
- iWatch
- iWork
- iWork för iCloud beta
- Jailbreak
- James Corden
- Jämförande test
- Jämförelse
- Jet Black
- Jet White
- Jönssonligan
- Jony Ive
- Juice Pack
- Juridik
- Just mobile
- kalender
- kalkylator
- Kamera
- Kameratest
- Karriär/Utbildning
- Kartor
- Kevin Hart
- keynote
- Keynote 2016
- KGI
- KGI Security
- Kina
- Klassiskt läderspänne
- Kod
- Kollage
- koncept
- konceptbilder
- köpguide
- krasch
- Krascha iPhone
- Krönika
- Kvartalsrapport
- Laddhållare
- laddningsdocka
- Laddunderlägg
- läderloop
- lagar
- Lagring
- Lajka
- Länder
- lansering
- laserfokus
- Layout
- leather loop
- LG
- Liam
- Lifeproof
- Lightnigport
- lightning
- Linux
- LinX
- live
- Live GIF
- Live Photos
- Live-event
- Livsstil
- Ljud & Bild
- Logitech
- LOL
- Lösenkod
- Lösenkodlås
- Lovande spel
- LTE
- Luxe Edition
- M3
- M3TV
- Mac
- Mac App Store
- Mac Apps
- Mac Mini
- Mac OS
- Mac OS X
- Mac OS X (generellt)
- Mac OS X Snow Leopard
- Mac Pro
- Macbook
- Macbook Air
- Macbook Pro
- Macforum
- Macintosh
- macOS
- Macs
- MacWorld
- Made for Apple Watch
- magi
- Magic
- MagSafe
- Martin Hajek
- matematik
- Meddelanden
- Media Markt
- Medieproduktion
- Mediocre
- Messaging Apps
- Messenger
- MetaWatch
- Mfi
- Michael Fassbender
- microsoft
- Mikrofon
- Minecraft
- Ming-Chi Kuo
- miniräknare
- minne
- Mixer
- Mixning
- Mjukvara
- mobbning
- Mobile Content
- Mobilt
- Mobilt/Handdator/Laptop
- Mobiltelefon
- Mockup
- Mophie
- mors dag
- moto 360
- Motor
- MTV VMA
- multitasking
- Music
- Music Apps
- Music, Movies and TV
- Musik
- Musikmemon
- MW Expo 2008
- native union
- Nätverk
- Navigation Apps
- nedgradera
- Netatmo Welcome
- Netflix
- Netgear Arlo
- News
- Niantic
- Nike
- Nikkei
- Nintendo
- Nöje
- Norge
- Notis
- Notiscenter
- nya färger
- Nyfödd
- Nyheter
- Officeprogram
- Okategoriserade
- OLED
- omdöme
- Omsättning
- OS X
- OS X El Capitan
- OS X Mavericks
- OS X Yosemite
- Outlook
- Övrig mjukvara
- Övrigt
- PanGu
- papper
- patent
- PC
- pebble
- Pebble Smartwatch
- Pebble Steel
- Pebble Time
- Pebble Time Steel
- Persondatorer
- Petter Hegevall
- PewDiePie
- Philips
- Philips Hue
- Phones
- Photoshop
- Planet of the apps
- Plex
- Pluggar
- Plus
- Plusbox
- Podcast
- Podcast Apps
- Policy
- Porträttläge
- PP
- Pris
- priser
- problem
- Problems
- Productivity Apps
- Program
- Prylar & tillbehör
- Publik
- publik beta
- QuickTime
- räkenskapsår
- räkna
- ram
- RAM-minne
- Rapport/Undersökning/Trend
- Rea
- Reading Apps
- recension
- Red
- reklaamfilm
- reklam
- reklamfilm
- reklamfilmer
- rekord
- Rendering
- reparation
- Reportage
- Reptest
- ResearchKit
- Retro
- Review
- Ring
- Ringa
- Rocket Cars
- Rosa
- Rumors
- Rumours
- RunKeeper
- rykte
- Rykten
- Safir
- Säkerhet
- Säkerhetsbrist
- Samhälle/Politik
- samsung
- Samtal
- San Francisco
- SAP
- security
- Series 2
- Servrar
- Shigeru Miyamoto
- Sia
- Siri
- SJ Min resa
- skal
- Skal iPhone 6
- skal iPhone 6s
- skärm
- SKärmdump
- Skärmglas
- Skribent
- skribenter medarbetare
- Skriva ut
- skruvmejsel
- skydd
- Skyddsfilm
- Skype
- slice intelligence
- Smart
- smart hem
- Smart Home
- Smart Keyboard
- Smart klocka
- Smart Lights
- smartphone
- Smartwatch
- Snabbt
- Snapchat
- Social Apps
- Software
- Solo2
- sommar
- Sonos
- Sony
- soundtouch
- Space Marshals
- spår
- Speakers
- Special Event
- Spel
- Spelkonsol
- Spellistor
- Split Screen
- Split View
- Sport
- Sportband
- Sports Apps
- spotify
- Spring forward
- Statistik
- Steve Jobs
- Stickers
- Stockholm
- Stor iPhone
- Storlek
- Story Mode
- Strategy Games
- streama
- Streaming
- stresstest
- Ström
- Studentrabatt
- stylus
- Super Mario Run
- support
- Surf
- Surfplatta
- svenska
- sverige
- Sverigelansering
- Switch
- Systemstatus
- Systemutveckling
- tåg
- Taig
- Tangentbord
- Taptic Engine
- Tårta
- tät
- Tävling
- Taylor Swift
- Teknik
- tele 2
- Telefoner
- Telekom
- Telia
- Test
- Tid
- TikTok
- Tile
- tillbehör
- Tim Cook
- TIME
- TimeStand
- Tiny Umbrella
- Tips
- Toppnyhet IDG.se
- Touch ID
- TouchID
- tower defence
- trådlös laddning
- Trådlösa hörlurar
- trådlöst
- trailer
- Travel Apps
- Tre
- TrendForce
- TripAdvisor
- Trolleri
- trump
- TSMC
- Tum
- tv
- tvätta
- tvOS
- tvOS 9.2
- tvOS beta 2
- Tweak
- Typsnitt
- Ubytesprogram
- UE MegaBoom
- Unboxing
- Underhållning/Spel
- unidays
- United Daily News
- Unix
- Updates
- Uppdatera
- uppdatering
- Upplösning
- upptäckt
- USA
- Ut på Twitter
- utbyte
- utbytesprogram
- Utilities Apps
- Utlottning
- utrymme
- utvecklare
- varumärke
- Vatten
- Vattentålig
- vattentät
- vävt nylon
- Verktyg
- Viaplay
- Vibrator
- video
- Videoartiklar och webb-tv (M3/TW/CS)
- Villkor
- viloknapp
- Virtual Reality
- Virus
- visa
- Vision Pro
- VLC
- Volvo on call
- W1
- Waitrose
- Watch OS
- WatchOS
- WatchOS 2
- watchOS 2.0.1
- watchOS 2.2
- Webbtv (AppTV)
- wi-fi
- Wifi-samtal
- Windows
- Windows 8
- WWDC
- WWDC2015
- yalu
- Youtube
- Zlatan