MacBook Air: Lower-priced update rumored for 2018
- mar
- 03
Rumor has it Apple could be ready to breathe new life in the old Air. MacBook Air that is.
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Apple has let the MacBook Air lie fallow for years now, despite it being an ultra-light, port-strewn, entry-level consumer favorite. It's not Retina. It's old architecture. And the 12-inch MacBook simply hasn't come down in price or up in ports to take its place. But now, rumor has it Apple could be ready to breathe new life in the old Air.
From the report, shared by MacRumors:
We expect Apple (US) to roll out the new MacBook Air with a lower price tag in 2Q18. We forecast total shipments of MacBook models will grow 10-15% YoY in 2018 (vs. 0-5% YoY decline for the NB industry), up from 15.5-16mn units in 2017. While Quanta, Radiant, Catcher and SZS are likely to benefit from strong shipments momentum, SZS also stands to benefit from increased market share and a higher ASP.
Interestingly, the video above, which I shot with analyst Ben Bajarin on Thursday and posted early this morning, begins like this:
If all they did was update the [MacBook] Air with Retina and modern specs, and price it around $899, [Apple] would take share like nobody's business.
They would really disrupt PC sales in a significant way.
I'll have a full transcript posted soon but, in the meantime, hit play for more on the potential MacBook Air update and a full preview of what might be coming from Apple at the rumored March Event.