So… What is VECTOR?
- apr
- 26
- Posted by Michael
- Posted in Okategoriserade
So, wait… what is Vector? It's a question I've gotten a few times about this column specifically and about my work in general. What's the intention behind it, the mission, the goal? What exactly am I trying to do here and how exactly am I doing it?
Totally fair question, especially in today's day and age where the internet, social media, blogs, podcasts, and YouTube have not only given everyone a voice and a face, but has also made it much harder to distinguish signal from noise.
So, before we go forward, let's take a quick look back.
Breaking back
Once upon a time, I was blogging news about Apple. That eventually evolved into breaking news. The rumors and leaks you see today is what I was doing not every day but often enough. But, you know, other people were doing it too, and after a while, I started to become less interested in what Apple was doing and a lot more interested in why they were doing it.
See, back in the day, Apple communicated even less than they do now. Like almost not at all. So, you can break the rumors and eventually watch the announcements and see how they match up, but the reasons for their actions — or often times apparent lack of action — that remained a mystery.
And mysteries, when it comes to consumer tech, inevitably create confusion, anxiety, frustration, and even distrust in the market. In other words, absent real, solid information, we often end up with the sum of our fears, doubts, and, yeah, clickbait.
Now, I love a mystery. So, instead of trying to figure out what Apple was doing, I started to try to figure out why they were doing it. In some ways, it was way less intense and less stressful, because I absolutely hate being wrong on the internet and not only can you get rumors wrong, but because you're writing echoes from the past about products for the future, and things can and do change, you can end up retroactively wrong. And I hate that.
Rumored analysis
So, I began to shift from reporting to analysis. Not just why things were happening either but what else needed to happen. What problems remained to be solved and how Apple might go about solving them.
In some cases, the end result was indistinguishable from rumors, like figuring out what was needed for the next iPhone redesign a couple of years before iPhone X, or what frameworks or features were needed for ARKit or FaceTime before WWDC. And, who knows, maybe one day buttonless and portless devices with persistent, ambient security as well.
Because, just like I used to share news when I got it, I wanted to share understanding when I was able to suss it out as well.
Of course, sharing why Apple is doing something, by definition, means sharing Apple's reasons, Apple's rationales, and Apple's point of view. And, because the internet is the internet, presenting that point of view is almost always conflated with taking on that point of view. So, the presumption becomes that, because I'm explaining Apple's side, I'm also taking that side.
Sometimes that's true and sometimes it's not, because sometimes I personally agree with what Apple is doing and sometimes I don't. But, the job I've set for myself is to explain what I think is going on regardless of my own personal belief. Or, perhaps more accurately, before explaining my own personal belief.
And I think that's important. Absent accurate information you can't make informed decisions. Ultimately, it doesn't matter if you or I or anyone end up agreeing or disagreeing with what Apple is doing and why they're doing it. The important thing is understanding it before you or I or anyone decides to agree or disagree.
And, if you or I or, anyone ends up hating something, some product, service, or decision even more because of the information and reasoning I present, like why that LCD isn't 1080p in 2018, or why the AirPort had to die and AirPower could never really live, that's fine. That's great. That's the way it should be. Because even hate has to be smart. There's nothing worse than knee-jerk, uninformed, pure stone stump stupid hate. All hate should be educated and informed. The more the better.
Method madness
That's why, when I write scripts for this channel, almost all of which are between 2000-3000 words, I research the stuffing out of them, read and listen to and watch as much as I can on the subject from as many experts as I can, to make sure I cover the subject as thoroughly as possible. It's why I frequently get them checked by other people in the industry who have specific expertise around the topic, especially when I don't think their takes will be the same as mine, to make sure I'm being accurate and being fair.
That all takes time. So, I'm not often if ever first. When Apple debuted the smart battery case, and it was being judged based on milliamp size, it took me a couple of days and more than a few calls, both to get information and to fact-check it, before I figured out and could state with certainty it was really about something new: milliamp efficiency.
It's why, when it's something like the iPhone camera piece from a couple of weeks ago, or any of the breakdowns I've done, or any of the explainers, I include as many sources and references as I can, and put links to them in the description, so that anyone and everyone watching them can check them out for themselves, make sure they're accurately presented, and use them as a starting point for their own research.
It's why, I bring on people like John Poole from Geekbench to talk about the A9 or performance gating, Daniel Bader from Android Central to talk about Samsung or Huawei phones, analysts like Ben Bajarin and Carolina Milanesi to talk about industry trends, Nilay Patel of the Verge to talk about tech regulation, or Gui Rambo of 9to5 to talk about frameworks current and upcoming. Because the only thing better than quoting specific experts is putting them right in front of you.
Bring your own bias
Sure, like anyone and everyone, I have my own personal tastes and biases. In general, Apple currently tends to care about the same kinds of things I currently tend to care about in a product, and that's the stuff I point out in my reviews. But I also make sure to point out things I think they need to change. Like the oft-cited MacBook keyboard, which I called on them to change even before there were reports of failures — because a lot of people simply hate the way it feels regardless and that's just not tenable for any product that has only one manufacturer.
And, again, because I hate being wrong on the internet. I hate it. It's what keeps me up at night. Often all night, researching and fact-checking and getting corrections, again and again. Sometimes all through the night.
It's why I do everything possible to make sure I get the product or story right. And when I fail, because everyone screws up and fails, it's I do everything possible to make it right.
Because I know I have all of you to hold me accountable. To call me out.
For example, re-reviewing the iPad Pro when you all told me, regardless of the software story not changing, I needed to cover that it hadn't changed. Or when I started to think about the potential benefits of iMessage beyond Apple's own platform, something I'd heavily discounted in the past.
Even though I took a lot of your feedback on my iPhone XS — 7 months later review, especially around which phones you actually had and how long you planned on keeping them, and what constituted real value to you, I plain missed out on addressing the modem issues because I live and travel in places that are soaked in signal so it wasn't top of mind. And that was totally my bad.
And that's what this column, podcast, and video series — Vector, is about, what I'm about: Explaining what's going on with Apple and related technology companies, and why, as accurately as possible, all the time, every time. But to do it as part of a larger conversation with you, to listen and learn from your feedback, to get better and to make the videos on this channel better, hopefully, every time.
Senaste inläggen
- Imessage drabbat av avbrott i natt
- Imessage drabbades av avbrott i natt
- Varning: IOS 17.5 kan återställa tidigare raderade foton
- Så länge använder kunder sina Ipad
- This updated fan favorite iPad accessory works with the latest models and the Apple Pencil Pro
Senaste kommentarer
Arkiv
- maj 2024
- april 2024
- mars 2024
- februari 2024
- januari 2024
- december 2023
- november 2023
- oktober 2023
- september 2023
- augusti 2023
- juli 2023
- juni 2023
- maj 2023
- april 2023
- mars 2023
- februari 2023
- januari 2023
- december 2022
- november 2022
- oktober 2022
- september 2022
- augusti 2022
- juli 2022
- juni 2022
- maj 2022
- april 2022
- mars 2022
- februari 2022
- april 2021
- mars 2021
- januari 2021
- december 2020
- november 2020
- oktober 2020
- september 2020
- augusti 2020
- juli 2020
- juni 2020
- maj 2020
- april 2020
- mars 2020
- februari 2020
- januari 2020
- december 2019
- november 2019
- oktober 2019
- september 2019
- augusti 2019
- juli 2019
- juni 2019
- maj 2019
- april 2019
- mars 2019
- februari 2019
- januari 2019
- december 2018
- november 2018
- oktober 2018
- september 2018
- augusti 2018
- juli 2018
- juni 2018
- maj 2018
- april 2018
- mars 2018
- februari 2018
- januari 2018
- december 2017
- november 2017
- oktober 2017
- september 2017
- augusti 2017
- juli 2017
- juni 2017
- maj 2017
- april 2017
- mars 2017
- februari 2017
- januari 2017
- december 2016
- november 2016
- oktober 2016
- september 2016
- augusti 2016
- juli 2016
- juni 2016
- maj 2016
- april 2016
- mars 2016
- februari 2016
- januari 2016
- december 2015
- november 2015
- oktober 2015
- september 2015
- augusti 2015
- juli 2015
- juni 2015
- maj 2015
- april 2015
- mars 2015
- februari 2015
- januari 2015
- december 2014
- november 2014
- oktober 2014
- september 2014
- augusti 2014
- juli 2014
- juni 2014
- maj 2014
- april 2014
- mars 2014
- februari 2014
- januari 2014
Kategorier
- –> Publicera på PFA löp
- (PRODUCT) RED
- 2015
- 25PP
- 2nd gen
- 32gb
- 3D Touch
- 3D-kamera
- 4k
- 64gb
- 9to5mac
- A10
- A9X
- Aaron Sorkin
- Accessories
- adapter
- AirPlay
- AirPods
- Aktiv
- Aktivitetsarmband
- Aktuellt
- Alfred
- AMOLED
- Android Wear
- Angela Ahrendts
- Ångerätt
- announcements
- Ansiktsigenkänning
- app
- App Store
- Appar
- Apple
- Apple Beta Software Program
- Apple Book
- Apple CarPlay
- Apple Event
- Apple iMac
- Apple Mac Mini
- Apple Macbook
- Apple MacBook Air
- Apple MacBook Pro
- Apple Macos
- Apple Maps
- Apple Music
- Apple Music Festival
- Apple Music Radio
- Apple Offer
- Apple Online Store
- Apple Park
- Apple Pay
- Apple Pencil
- Apple Podcast
- Apple Store
- Apple Store 3.3
- Apple TV
- apple tv 4
- Apple TV 4K
- Apple Watch
- Apple Watch 2
- Apple Watch 8
- Apple Watch 9
- Apple Watch Apps
- Apple Watch SE
- Apple Watch Series 2
- Apple Watch Sport
- Apple Watch Ultra
- AppleCare
- AppleTV
- Application
- Applications
- Apps
- AppStore
- Apptillägg
- Apptips
- AppTV
- April
- Arbetsminne
- armband
- Art Apps
- Återköp
- återvinning
- Åtgärdsalternativ
- atvflash
- Audio Apps
- Augmented REality
- Back-to-school
- Bakgrundsbilder
- BankId
- Barn
- Batteri
- batteriskal
- batteritid
- Beats
- Beats 1
- Beats Solo 2 Wireless
- Beats Solo2
- Bebis
- Beginner Tips
- Belkin
- Bendgate
- beta
- Beta 3
- betaversion
- betaversioner
- bilddagboken.se
- bilder
- bilhållare
- billboard
- Bioteknik
- Blendtec
- Bloomberg
- Bloons TD 5
- Bluelounge
- Bluetooth
- Böj
- Booking.com
- Borderlinx
- bose
- bugg
- Buggar
- Buggfixar
- Butik
- C More
- Calc 2M
- Camera
- Campus 2
- Canal Digital
- Carpool Karaoke
- Caseual
- Catalyst
- CES 2015
- Chassit
- Chip
- Chrome Remote Desktop
- Chromecast
- citrix
- clic 360
- CNBC
- Connect
- Cydia
- Dagens app
- Dagens tips
- Damm
- Danny Boyle
- Data
- datamängd
- Datorer
- Datortillbehör
- Datum
- Defense
- Dekaler
- Designed by Apple in California
- Developer
- Development
- Digital Inn
- Digital Touch
- Digitalbox
- DigiTimes
- Direkt
- Discover
- display
- DisplayMate
- Dive
- Docka
- Dräger 3000
- Dropbox
- Droples
- DxOMark
- E-post
- earpod
- EarPods
- Earth Day
- Eddie Cue
- eddy cue
- Educational Apps
- Ekonomi
- Ekonomi/Bransch
- El Capitan
- Elements
- ElevationLab
- Elgato Eve
- Elgato Eve Energy
- EM 2016
- Emoji
- emojis
- emoticons
- Enligt
- EU
- event
- Eventrykten
- EverythingApplePro
- Faceshift
- facetime
- Fäste
- Featured
- Features
- Feng
- Film / Tv-serier
- Filmer
- Filstorlek
- Finance Apps
- Finder For AirPods
- Finland
- FireCore
- Fitbit
- Fitness Accessories
- Fjärrstyr
- Flurry
- Födelsedag
- fodral
- Förboka
- Force Touch
- förhandsboka
- Första intryck
- Forumtipset
- foto
- FoU (Forskning och Utveckling)
- Fource Touch
- Foxconn
- FPS Games
- Framtid
- Fre Power
- Frontpage
- Fullt
- Fuse Chicken
- Fyra
- Gadgets
- Gagatsvart
- Gamereactor
- Games
- Gaming
- Gaming Chairs
- Gästkrönika
- General
- Gigaset
- Gitarr
- Glas
- GM
- Google Maps
- Google Now
- gratis
- grattis
- Guide
- Guider
- Guider & listor
- Guld
- hack
- Halebop
- hållare
- Hälsa
- Hårdvara
- HBO
- HBO Nordic
- Health
- Health and Fitness
- Health and Fitness Apps
- Hej Siri
- Helvetica Neue
- Hemelektronik
- Hemknapp
- Hemlarm
- Hermes
- Hitta min iphone
- Hjärta
- högtalare
- HomeKit
- HomePod
- hörlurar
- htc
- Hue
- Humor
- i
- I Am A Witness
- IBM
- iBolt
- iBomber
- iBook
- icar
- iCloud
- iCloud Drive
- iCloud Voicemail
- iCloud.com
- iDevices
- IDG Play
- idownloadblog
- iFixit
- ikea
- iKörkort
- iLife
- Illusion Labs
- iMac
- IMAP
- iMessage
- iMessages
- iMore Show
- Incipio
- InFuse
- Inspelning
- Instagram-flöde
- Instrument
- Intel
- Internet/Webbtjänster
- iOS
- iOS 10
- iOS 12
- iOS 17
- iOS 18
- iOS 5
- iOS 7
- iOS 8
- iOS 8 beta
- iOS 8.1.3
- iOS 8.2
- iOS 8.3
- iOS 8.4
- iOS 8.4.1
- iOS 9
- iOS 9 beta 4
- iOS 9.1
- iOS 9.1 beta 2
- iOS 9.2
- iOS 9.2.1
- iOS 9.3
- IOS Games
- ios uppdatering
- ios9
- iPad
- iPad Accessories
- iPad Air
- iPad Air 2
- iPad Air 3
- iPad Air 5
- iPad Apps
- iPad Mini
- iPad mini 4
- iPad Mini 6
- iPad mini retina
- iPad Pro
- iPados
- iphone
- iPhone 12
- iPhone 14
- iPhone 14 Pro
- iPhone 15
- iPhone 16
- iPhone 17
- iPhone 5
- iPhone 5S
- iPhone 5se
- iPhone 6
- iphone 6 plus
- iPhone 6c
- iPhone 6s
- iPhone 6S plus
- iPhone 7
- iPhone 7 display
- iPhone 7 Plus
- iPhone 7s
- iPhone Accessories
- iPhone Apps
- iPhone SE
- iphone x
- iPhone XS
- iPhone XS Max
- iPhone7
- iPhoneGuiden
- iPhoneguiden.se
- iPhones
- iPod
- iPod Nano
- iPod shuffle
- ipod touch
- iSight
- iTunes
- iWatch
- iWork
- iWork för iCloud beta
- Jailbreak
- James Corden
- Jämförande test
- Jämförelse
- Jet Black
- Jet White
- Jönssonligan
- Jony Ive
- Juice Pack
- Juridik
- Just mobile
- kalender
- kalkylator
- Kamera
- Kameratest
- Karriär/Utbildning
- Kartor
- Kevin Hart
- keynote
- Keynote 2016
- KGI
- KGI Security
- Kina
- Klassiskt läderspänne
- Kod
- Kollage
- koncept
- konceptbilder
- köpguide
- krasch
- Krascha iPhone
- Krönika
- Kvartalsrapport
- Laddhållare
- laddningsdocka
- Laddunderlägg
- läderloop
- lagar
- Lagring
- Lajka
- Länder
- lansering
- laserfokus
- Layout
- leather loop
- LG
- Liam
- Lifeproof
- Lightnigport
- lightning
- Linux
- LinX
- live
- Live GIF
- Live Photos
- Live-event
- Livsstil
- Ljud & Bild
- Logitech
- LOL
- Lösenkod
- Lösenkodlås
- Lovande spel
- LTE
- Luxe Edition
- M3
- M3TV
- Mac
- Mac App Store
- Mac Apps
- Mac Mini
- Mac OS
- Mac OS X
- Mac OS X (generellt)
- Mac OS X Snow Leopard
- Mac Pro
- Macbook
- Macbook Air
- Macbook Pro
- Macforum
- Macintosh
- macOS
- Macs
- MacWorld
- Made for Apple Watch
- magi
- Magic
- MagSafe
- Martin Hajek
- matematik
- Meddelanden
- Media Markt
- Medieproduktion
- Mediocre
- Messaging Apps
- Messenger
- MetaWatch
- Mfi
- Michael Fassbender
- microsoft
- Mikrofon
- Minecraft
- Ming-Chi Kuo
- miniräknare
- minne
- Mixer
- Mixning
- Mjukvara
- mobbning
- Mobile Content
- Mobilt
- Mobilt/Handdator/Laptop
- Mobiltelefon
- Mockup
- Mophie
- mors dag
- moto 360
- Motor
- MTV VMA
- multitasking
- Music
- Music Apps
- Music, Movies and TV
- Musik
- Musikmemon
- MW Expo 2008
- native union
- Nätverk
- Navigation Apps
- nedgradera
- Netatmo Welcome
- Netflix
- Netgear Arlo
- News
- Niantic
- Nike
- Nikkei
- Nintendo
- Nöje
- Norge
- Notis
- Notiscenter
- nya färger
- Nyfödd
- Nyheter
- Officeprogram
- Okategoriserade
- OLED
- omdöme
- Omsättning
- OS X
- OS X El Capitan
- OS X Mavericks
- OS X Yosemite
- Outlook
- Övrig mjukvara
- Övrigt
- PanGu
- papper
- patent
- PC
- pebble
- Pebble Smartwatch
- Pebble Steel
- Pebble Time
- Pebble Time Steel
- Persondatorer
- Petter Hegevall
- PewDiePie
- Philips
- Philips Hue
- Phones
- Photoshop
- Planet of the apps
- Plex
- Pluggar
- Plus
- Plusbox
- Podcast
- Podcast Apps
- Pokemon
- Pokemon Go
- Policy
- Porträttläge
- PP
- Pris
- priser
- problem
- Problems
- Productivity Apps
- Program
- Prylar & tillbehör
- Publik
- publik beta
- QuickTime
- räkenskapsår
- räkna
- ram
- RAM-minne
- Rapport/Undersökning/Trend
- Rea
- Reading Apps
- recension
- Red
- reklaamfilm
- reklam
- reklamfilm
- reklamfilmer
- rekord
- Rendering
- reparation
- Reportage
- Reptest
- ResearchKit
- Retro
- Review
- Ring
- Ringa
- Rocket Cars
- Rosa
- Rumors
- Rumours
- RunKeeper
- rykte
- Rykten
- Safir
- Säkerhet
- Säkerhetsbrist
- Samhälle/Politik
- samsung
- Samtal
- San Francisco
- SAP
- security
- Series 2
- Servrar
- Shigeru Miyamoto
- Sia
- Siri
- SJ Min resa
- skal
- Skal iPhone 6
- skal iPhone 6s
- skärm
- SKärmdump
- Skärmglas
- Skribent
- skribenter medarbetare
- Skriva ut
- skruvmejsel
- skydd
- Skyddsfilm
- Skype
- slice intelligence
- Smart
- smart hem
- Smart Home
- Smart Keyboard
- Smart klocka
- Smart Lights
- smartphone
- Smartwatch
- Snabbt
- Snapchat
- Social Apps
- Software
- Solo2
- sommar
- Sonos
- Sony
- soundtouch
- Space Marshals
- spår
- Speakers
- Special Event
- Spel
- Spelkonsol
- Spellistor
- Split Screen
- Split View
- Sport
- Sportband
- Sports Apps
- spotify
- Spring forward
- Statistik
- Steve Jobs
- Stickers
- Stockholm
- Stor iPhone
- Storlek
- Story Mode
- Strategy Games
- streama
- Streaming
- stresstest
- Ström
- Studentrabatt
- stylus
- Super Mario Run
- support
- Surf
- Surfplatta
- svenska
- sverige
- Sverigelansering
- Switch
- Systemstatus
- Systemutveckling
- tåg
- Taig
- Tangentbord
- Taptic Engine
- Tårta
- tät
- Tävling
- Taylor Swift
- Teknik
- tele 2
- Telefoner
- Telekom
- Telia
- Test
- Tid
- TikTok
- Tile
- tillbehör
- Tim Cook
- TIME
- TimeStand
- Tiny Umbrella
- Tips
- Toppnyhet IDG.se
- Touch ID
- TouchID
- tower defence
- trådlös laddning
- Trådlösa hörlurar
- trådlöst
- trailer
- Travel Apps
- Tre
- TrendForce
- TripAdvisor
- Trolleri
- trump
- TSMC
- Tum
- tv
- tvätta
- tvOS
- tvOS 9.2
- tvOS beta 2
- Tweak
- Typsnitt
- Ubytesprogram
- UE MegaBoom
- Unboxing
- Underhållning/Spel
- unidays
- United Daily News
- Unix
- Updates
- Uppdatera
- uppdatering
- Upplösning
- upptäckt
- USA
- Ut på Twitter
- utbyte
- utbytesprogram
- Utilities Apps
- Utlottning
- utrymme
- utvecklare
- varumärke
- Vatten
- Vattentålig
- vattentät
- vävt nylon
- Verktyg
- Viaplay
- Vibrator
- video
- Videoartiklar och webb-tv (M3/TW/CS)
- Villkor
- viloknapp
- Virtual Reality
- Virus
- visa
- Vision Pro
- VLC
- Volvo on call
- W1
- Waitrose
- Watch OS
- WatchOS
- WatchOS 2
- watchOS 2.0.1
- watchOS 2.2
- Webbtv (AppTV)
- wi-fi
- Wifi-samtal
- Windows
- Windows 8
- WWDC
- WWDC2015
- yalu
- Youtube
- Zlatan